Attributions: Angel Yimin Wu, Carmela Vecchione, Taylor Becker


This unique student service gives free access to New York's incredible art scene - museums, theatres, events, and more...a tourist's dream.

CUNY Said 

While our students utilize services like the campus library and gym, they're generally unaware of CUNY Arts and all it has to offer.

The Geek in Me Says 

Wow, what an amazing way to show friends your favorite art...and get into The Met for free! Tourists pay good money to see NYC art. So let's encourage students to see it while their school practically gives them VIP access!

We sent push notifications using Eddystone and iBeacon to alert students about nearby art and music events, then used augmented reality to give them a sneak peak of what's in store. 
MoMa Entrance Mockup.jpg
Curated Checklists:

We curated activity checklists that double as reminders. Shared on social media platforms and distributed at school services like the library or gym. 

We created CUNY Confessionals, a Youtube series where students confess their shameful abuse of school services
Everybody knows that New York has one of the best art scenes, but not every CUNY student knows they have exclusive access to it. This is what happens when they find out.